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Job Details

ASM – General Trade – FMCG – 2 Nos – Hyderabad


Posted - September 14, 2018

  • - years
Industry :
Functional Area :
  • Appointment of Distributors & Direct Dealers in assigned territory
  • Manage distributors, direct routes in terms of stock management, route design, route cost, trade schemes, account management and depot stock management
  • Delivering business results through sales team and Distributor infrastructure: Return on Investments,
    coverage, Stock Management, Credit in market and etc.
  • Prepare the annual business plan at route level in terms of volumes, coverage, and distributor investment
  • Develop route specific strategy by analyzing sales data at SKU/channel/depth/competition
  • Monitoring sales volumes, discount budget spends and maintain profitable customer relationship for volume achievement.

Sales Planning

  • Sales plan for Depot for existing products based on Dealer-wise market assessment.
  • Monitor Sales officer-wise, Dealer-wise sales performance, weekly/monthly basis.
  • Recommend and implement approved Trade Schemes.


  • Analyze storage agreements vis-a-vis sales and recommend correct requirements.
  • Indent as per norms.

Competitor Activities

  • Keeping a close watch on competitors’ activities.
  • Improve quality of distribution:
  • Review need for additional Dealer as per need in the depot territory.
  • Review performance of existing Dealers.
  • Developing ‘Direct selling’ to important and strategic outlets

Accounts and Commercial

Ensure all Account records are made/ kept properly and sent in time.
Preparation of Revenue and capital budget and review of expenses every month
Review and initiate action on Transit damages, Insurance claims.

Education:  MBA (Sales & Marketing)

Experience :  5 – 8 Yrs of Exp from Good FMCG Companies

Competencies Required

Exposure of team handling

Good communication & interpersonal skills.
Proficient with computer literate MS Office ( Microsoft Word, Microsoft Excel, Power Point) and Internet

Key skills


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